MICG | To Begin Business Relationship With Yahoo

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Company will provide Yahoo! with demand response services at its Northern California headquarters.

Jul 23, 2008 8:00:00 AM
Copyright Business Wire 2008
View Additional ProfilesPORTLAND, Ore.--(BUSINESS WIRE)--

EnergyConnect, a wholly owned subsidiary of Microfield Group, Inc. (MICG.OB), and industry leader in innovative demand response technologies, today announced a partnership to provide demand response services to Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company.

During a demand response event, companies that have previously committed to reduce their electricity usage are called upon to ease the strain on the power grid by responding quickly and decreasing their electricity consumption. By cutting back on its electricity use, Yahoo! helps balance the electric grid by freeing up power it would have otherwise been using, helping to prevent rolling blackouts, and limiting the need to bring additional green house gas generating plants on-line.

"Yahoo! is committed to environmental stewardship and we are constantly searching for effective ways to decrease our carbon footprint," said Christina Page, Director of Climate and Energy Strategy at Yahoo! Inc. "We are pleased to partner with EnergyConnect and see this important program as a complement to our larger commitment to be an environmentally responsible company."

A steady rise in energy costs makes it essential for electricity customers to find new and effective ways to manage their energy usage. EnergyConnect's next generation demand response services enable a more efficient and reliable power grid while creating additional revenue opportunities for participating companies.