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NBC Olympics to Deliver Real-Time Email Updates on Events, News, and Athletes During Coverage of the Beijing Olympics, August 8-24, 2008
Jul 29, 2008 8:00:00 AM
Copyright Business Wire 2008
NEW YORK--(BUSINESS WIRE)--
Lyris, Inc., the email marketing service provider, today has been selected to deliver NBC Olympics email alerts during the 2008 Beijing Olympics from Beijing, China August 8-24. The announcement was made today by Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics, and Blaine Mathieu, Chief Marketing Officer, Lyris, Inc.
NBC Olympics alerts will enable Olympic fans to opt-in and receive updates on top NBCOlympics.com news and features. NBC Olympics email alerts include real-time updates on medal results, breaking news, athlete updates, schedule and event reminders, and more. NBC Olympics alerts also include daily updates with top headlines for every Olympic sport, local news for NBC affiliates, featured videos, and top slideshow galleries.
"Consumers are increasingly reliant on online forms of communication, such as email, to get the latest information and offers," said Blaine Mathieu, Chief Marketing Officer, Lyris, Inc. "Lyris has a 15 year track record of providing marketing and IT departments with a time-tested, powerful email communication engine to manage and execute campaigns and we're happy to be the solution of choice for NBC."
"NBC Olympics alerts enable our users to get all of the best news and information from the Beijing Olympic Games -- how they want it, when they want it," said Miller. "Whether it's breaking news and real-time medal updates or daily headlines and videos, there's no easier way for Olympic fans to stay informed on the top action from Beijing."
Olympics fans can sign-up for NBC Olympics alerts by going to: http://www.nbcolympics.com/mobile.