CSUH | Celsius Holdings Selects New PR Firm

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Jul 28, 2008 5:34:00 AM

DELRAY BEACH, Fla., July 28 /PRNewswire/ -- Celsius(R), the scientifically-formulated, award winning, great tasting, calorie burning beverage, which burns up to 100 or more calories a serving, has chosen TransMedia Group as its PR firm.

Celsius(R), the Original Calorie Burner, is healthy everyday refreshment that has been clinically shown to burn calories by raising metabolism and providing sustained energy. Celsius(R) is a beverage brand marketed by Celsius, Inc., who has its roots as a sports nutrition company with the goal of bringing healthier, everyday refreshment through science and innovation.

The most recent clinical studies using a 10-week moderate exercise program show significant increases in the benefits of exercise when consuming a single serving of Celsius(R) everyday and before physical activity. Celsius(R) contains Metaboost(TM), a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius(R) results in a sustained calorie burn while keeping you energized.

As a trailblazer in the beverage industry by creating a new category, Celsius(R) contains no sugar, no carbs, no preservatives, no high fructose corn syrup, no aspartame and very low sodium. Celsius(R) is available in five refreshing flavors: Cola, Orange, Wild Berry, Lemon-Lime and Ginger Ale.

Steve Haley, President and CEO of Celsius(R) says, "We chose to work with TransMedia Group because of their proven track record, excellent media contacts and placements, with a flair for creating buzz. The firm is exactly what we were looking for."

"We're so pleased to have the opportunity to work with Celsius(R)," said Kim Morgan, Senior Vice President of TransMedia Group. "This is an exceptional product backed by scientific research and groundbreaking clinical studies. There is nothing not to like about Celsius(R) and we'll be aggressive with each of our PR campaigns."