BVSN | PETCO Selects BroadVision's eMerchandising for Dynamic Incentives on

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Innovative Merchandising Solution to Enhance Leading eCommerce Site

Jul 30, 2008 9:15:00 AM

Copyright Business Wire 2008

BroadVision, Inc., (OTCBB:BVSN), a global provider of strategic e-business solutions, today announced that PETCO Animal Supplies, Inc., a leading specialty retailer of premium pet food, supplies and services, has selected BroadVision's eMerchandising(TM) solution for its promotional incentive capabilities.

By incorporating eMerchandising to its e-Commerce solution, PETCO will improve the online customer experience by offering dynamic pricing and incentives that react with the shopper's browsing and product selection. PETCO will also be able to deliver messages to shoppers to encourage additional purchases. PETCO customers will enjoy the shopping experience of utilizing multiple incentives, as well as seeing the value of incentives applied to their cart and what additional incentives are available. In a survey conducted last year by The E-Tailing Group, the best thing a merchant can do to ensure repeat patronage is provide special offers based on purchases. eMerchandising will enable PETCO to do this in real-time.

"We're always looking to expand our customer base, improve the customer experience and deepen customer loyalty," says John Lazarchic, PETCO Vice President of eCommerce. "Our promotional process is very time-consuming. We realized that rebuilding or enhancing our own promotion and incentive capabilities would be very expensive and take too much time. BroadVision's eMerchandising can be added to our existing site easily and quickly. It's an innovative solution that will give our customers an additional shopping incentive, and still enable us to maintain control over inventory and price. We expect to reduce development expense and time."

Value-Based Incentives

Traditionally, commerce solutions easily offer cross-selling and up-selling functionality for an administrator to associate 1+ products to create a pre-bundled selling reference or provide for very broad, non-targeted incentives. However, today's tightening economy and savvy, price-hunting shoppers create a situation where online sellers are looking for new and unique ways to increase revenues from their e-commerce sites and to differentiate their businesses from competitors that are only a click away. eMerchandising provides that solution.

Incentives delivered through eMerchandising are based on dynamic, incentive value (dollar/currency, %, BOGO, plus more), not on the behavior product recommendation tied to a product with static pairing and static messages. eMerchandising provides for limitless combinations of all the incentive schemes a merchant would require and couples that with the ability to personalize to the individual customer based on past and current behavior. The ability for one technology to dynamically message and then reconcile the complete Value-Based Incentive approach is truly innovative and powerful to the online seller and purchaser.

eMerchandising has shown to increase orders by 15%(a) with incentive messaging and dynamic, contract-based, customer-specific pricing schemes that leverage tiered- and quantity-based pricing incentives. eMerchandising comes with a Web 2.0, user-friendly interface for non-technical, merchandising managers to easily manipulate sale schemes and dynamically message additional savings to shoppers as they add more products to the cart. eMerchandising's patent-pending arbitration engine processes and messages available incentives to shoppers without impact to the site's performance. eMerchandising is available for the BroadVision(R) Commerce Agility Suite(TM) and non-BroadVision platforms.

PETCO joins other BroadVision customers, such as Epson America, in using eMerchandising to get an edge on their competitors.

"We are pleased that PETCO selected our innovative eMerchandising solution as part of its e-commerce presence enhancement," concludes Dr. Pehong Chen, President and CEO of BroadVision, Inc. "eMerchandising is a proven solution for strategic companies that want superior flexibility and cost-effective components to stay ahead of their competition in a tight economy. In the end, both PETCO and PETCO's consumers win in their purchases."