BLLB ( OTC:PK) Bell Buckle News Ships Order To Dallas Area Wal-Mart Stores

Bell Buckle Holdings Ships Wal-Mart Order

Giant Retailer Stocks Captain Rodney's and Simplify Brands in Texas Region

FARMINGTON, TN--(MARKET WIRE)--Jan 30, 2008 -- Bell Buckle Holdings, Inc. (Other OTC:BLLB.PK - News) announced today that it has shipped its initial orders into the retailer Wal-Mart Stores, Inc. for placement in their Dallas Regional Division stores. Wal-Mart, Inc. had selected items from two of the Company's award-winning brands, including six Captain Rodney's brand items and three from their Simplify brand. Wal-Mart will offer Captain Rodney's All-Natural Pepper Glazes in four varieties; Tequila Lime Glaze, Mango Pepper Glaze, Lime Ginger Glaze and Original Sweet & Spicy, plus two Captain Rodney's All-Natural Hot Sauces; Corazon del Fuego and Mango Fire. They will also stock three varieties of Simplify All-Natural Salad Dressings; Champagne Honey Mustard, Burgundy Poppy Seed and Champagne Celery Seed. These items are slated to begin hitting store shelves sometime in late February.